Have you ever been at a fair, festival, company picnic, or other indoor or outdoor gathering of people and seen a huge racetrack that is about the size of a two car garage? Did this racetrack have a huge crowd of people around it screaming their lungs out with excitement? Perhaps this racetrack was under the canopy of a huge inflatable tent with a checkered flag design on top? When you moved in closer to see what the excitement was all about, did you find four to six 1/10th scale Sprint Cup Replica NASCAR cars being driven by remote control from full-sized steering wheels? If so, then what you have witnessed is Micro Reality Racing action.
Micro Reality Stock Car Racing is an attraction that has been around for about 15 years and it has quickly swept the nation as one of the most addictive amusements for kids ages 3 to 83. It was invented in Atlantic, Iowa, by three brothers known as the Namanny Brothers. They took a great money-making idea that they invented and decided to mass produce it so that other entrepreneurs could have the opportunity to create a great part-time or full-time income providing racing excitement to patrons at public and private gatherings of lots of people.
There are different formats that a Micro Reality event may have. The three main options are pay-per-play, private event rental, and fundraiser. A pay-per-play event is one where the Micro Reality Racing business operates as a vendor, sets up the track in a public place, and charges each individual racer to pick a car and race for either a set amount of time or a set amount of laps. A typical race would be between 2 and 3 minutes or 12 to 15 laps. A typical charge to race would be between 3 dollars and 5 dollars, depending on the type of event, the region, and the demographics of the crowd.
Sometimes vendors will offer multi-race discounts, such as two races for 5 dollars. Typical venues for pay-per-play events are fairs, festivals, shopping malls, car shows and carnivals. The main drawback to this type of event is that the racing revenue is dependent on several factors, such as weather, location, and crowd turnout. Although the potential is there to make a significant amount of income from events lasting anywhere from 2 to 14 days, there is also the possibility of losing money, in the event that the revenue does not exceed the space rental, fuel, lodging, insurance, payments to helpers, food, and other expenses the business will encounter.
A private rental is when the Micro Reality Stock Car Racing track is hired out by a party planner or event coordinator to appear at a specific time and place to offer the patrons of the event unlimited racing for the duration of the event. Instead of being paid per race by the event patrons, the Micro Reality business is paid by the organizers of the event or by the event coordinator to provide unlimited racing for an agreed upon number of hours.
This type of arrangement is better for the Micro Reality Racing business owner, as the money is guaranteed and he is usually paid an up-front deposit of 50%, with the balance being paid at the conclusion of the event. With a satisfied event coordinator, the Micro Reality track is guaranteed repeat business for years, if the event is annual. The event planner will also schedule a well-run operation for other functions they have planned throughout the year. There is also a good potential for referrals to other event coordinators. The types of events that private rentals are used for are birthday parties, corporate hospitality events, company picnics, team building retreats and church outings.